Tag Archives: Forefront

Heat Wave Salve: Pine Ridge, Forefront, Pinot Gris, Willamette Valley, Oregon 2011

This Thirsty Thursday needs to cool it. My car thermometer claimed it hit 93F today…in Oregon…in May! My black, leather seat and I are now one. We’ve already exchanged vows. Slightly worse, my family had to evacuate their home: raging fires swept through Southern California today (ok…that’s far worse).

They’re fine. But we could all use a drink.

Tonight I turn to a native Pinot Gris produced by Pine Ridge. They call this line “Forefront” (I’m sure that sounded brave during marketing meetings…”Oh, now what. we’re Californian. Hey! Let’s make Pinot Gris in Oregon! That cutting-edge sense of adventure will appeal to our Caucasian male, desk-job slave, marketing demographic of 30 to 50 year olds. Genius! Now let’s be indecisive and slap an austere, slick, yet generic label on it”). Continue reading

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