BREWDOG UNHOPPED UPMANSHIP: Flying Dog Zero IBU IPA International Arms Race: EU Austerity Drinking Tour #18

We returned to Edinburgh’s BrewDog bar to taste something new: unhopped IPA.NOhops

A few weeks ago we tried a bottle of BrewDog’s Punk IPA.  It tasted too pretty to be punk.  But its aromatics and herbaceous bitterness, like all IPAs, came from hops: leafy green flowers cut from vines and steeped before, during, or after fermentation (originally, to kill bacteria with acid).

Hopping has become fetish for craft brewers.  Like contestants from Rupaul’s Drag Race: ever-increasing hops have painted beers in pine foundation, wigged them in grapefruit, and dressed them in cut grass.  It has become a bit ridiculous.


“Shantay, you stay.”

Tasting competitions and beer dorks have driven double, triple, quadruple, and dry, or wet hoppings from a million vine strains.  But since Cascade hops have become the gold standard, all IPAs taste the same.  Too much of good thing became too much of a good thing.

This war of attrition finally led to a cold war standoff:…or dog off.


Promotional material.

Flying Dog of Colorado and BrewDog of Aberdeen agreed to each brew Zero IBU (international bitterness units) IPAs.  Both sides had to use mint, bay leaves, rosemary, juniper berries, and elderflower.  Which beer mimicked hops best, but without hops, won.

Feeling patriotic, I try America first: Flying Dog’s NON IBU IPA.

BrewDogNONIPAby flyingdog

Flying Dog’s hazy drink.

To start off, it looks hazy, like V8 with orange juice.  Dinky fizz scrolls up the glass and the head quickly falls flat.  Haziness and no head do not make it faulty.  It just looks rushed and unfiltered for no reason.

Aromas are appropriately IPA-loud but surprisingly fruity, with red grapefruit, strawberry margarita, menthol, wine, and a bit of wild yeast funk (brettanomyces).

The palate seems dry-ish (hmmm), with high acidity (ok), medium plus bitterness (better), 7.5% alcohol (yes), and medium plus body (of course).  Flavors taste intensely of grapefruit (good), clove (good-er), some beer-like malt (ok), but mainly citrus fruit (ding).

Flavors hold out for a quite long finish.  Flying Dog’ Non IBU IPA is a good quality beer and very fruity (3 out of 5).  But as an IPA, it lacks the florals or green, grassy edge.  The tannin is spot on, but the acidity is whipping.  The haziness is distracting.

Now for BrewDog of Scotland’s unhopped imposter:


BrewDog’s ZERO IBU IPA is on your right.

It looks clear and true, with medium plus intense amber copper color and a white fizz rim.

It smells cleaner, with aptly intense flecks of black pepper, allspice, cedar, pine, and sage.

The palate tastes dry as a tree, with average acidity, extra bitterness, similar 7.5% alcohol, and a slightly fuller body.

Yet it tastes less pronounced, with average intensity flavors of menthol cigarets, Ricola cough drops, and very dark berry fruits.  BrewDog is much darker, with a richer froth.  The length lasts equally long as Flying Dog.  This is very good beer (4 out of 5) but odd.  It pulls off IPA’s looks, tannin, and pine and spice flavors, but lacks intensity and that tell-tale grassy and floral quality.

How could these beers taste so differently?  They both want to be IPAs.  So I scan my brain over all the IPAs I’ve drunk.

It hits me.  Both brewers, it turns out, unconsciously modeled their beers after two different styles of IPA.  There is no universal IPA (just as Plato’s ideal forms is b.s. philosophy) but many manifestations.

The US typically brews fruitier, sweeter IPAs thanks to our Cascade hops (and other strains), and less steeping time.  Meanwhile, UK IPAs tend to taste more like pine trees thanks to hardier varieties and longer extraction.  Both styles also serve the different demands of their nation’s food and drink trends.  So neither dogs’ fake IPA is wrong.

We ask the bar who won.

Flying Dog won three of five taste-offs throughout Scotland.  Sorry BrewDog, nationalism is blind, or at least won over by fruity, friendlier beer.

To test BrewDog’s source material, we try their real, Hardcore IPA.


From left to right: Flying Dog and BrewDog’s fake IPAs, with BrewDog’s Hardcore IPA on the right.

It flays these sheep in faux-hopped clothing.

The color matches BrewDog’s Zero IBU with medium plus amber copper but more thin white lace.  Clearly this set their standard for their unhopped IPA and not their lighter, golden Punk IPA.

Aromas are unabashedly pronounced with pine-driven hops, chamomile, bay leaf, herb, and malt toffee.

The palate tastes dry, with medium plus acidity, tannin, and a high 9.2% alcohol adding to a full body.

Flavors of herbs, lavender, bay leaf, toffee, and smoked meat come off very pronounced.

Hardcore lives up to its name, with mouth-lashing hops and extremely long length.  By now, my wearied senses tell me it feels brittle and bitter yet frothy and creamy.  BrewDog’s maximalist approach somehow balances itself into a harmony of intensities.  Like a rapid fire D beat drumming, thrashing hair, and metal.  Somewhere between Black Flag and Black Sabbath.  The quality ranks at outstanding (5 of 5).

Yes, Hardcore wears the hopped-up lipstick like so many IPAs before it.  Yet it manages to balance them with dark malt.  I may have a mouthful of pine needles, but richness and cream get me through.


About waywardwine

Follow Wayward Wine (WSET3) to tour the world's exciting vineyards, breweries, and distilleries, while discovering new drinks.
This entry was posted in Beer, EMPTIED BOTTLES, Scotland, WINERIES WANDERED and tagged , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to BREWDOG UNHOPPED UPMANSHIP: Flying Dog Zero IBU IPA International Arms Race: EU Austerity Drinking Tour #18

  1. talkavino says:

    great post. I learned a lot – IBU? Never heard of that before. And thank you for explaining why so many IPAs taste the same. But your review: “flavors of menthol cigarets, Ricola cough drops, and very dark berry fruits.” – menthol cigarets and ricola cough drops? Priceless!

    • waywardwine says:

      Thanks. It was a fun taste off. IBUs are tricky because they are only a measurement of a particular isotope of bitter acid from hops. So a beer might be more bitter without hops but still have zero IBUs. The range is tricky too because most IPAs should max out at 100 measurable IBUs….but BrewDog and others make beers with over 150 IBUs now.

      Just found out that both competitors had to use spearmint, bay leaves, rosemary, juniper berries, and elderflower…that might explain all the mint and ricola notes. Crazy.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s