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Family Matters: Winery Tour of Trefethen Family Vineyards Oak Knoll Napa Valley California

Go to Napa or read the back of a wine label: most wineries will insist that a family owns them. This selling tactic attempts to ground all the Disney-land glamour onto something parochial and familiar.  But family ownership is not unique, roughly 80% of wineries in Napa are. Nor does family ownership ensure smallness or quality. Gallo is a family. So are mafias. Heck, corporations are people these days.

Thus, I visit Trefethen with trepidation. They too point to the Trefethen family’s ownership as a defining feature. But is it? Continue reading

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